Food Blogging Ambivalence
Sunday, February 14, 2010 at 09:27PM I’ve noticed a mini-trend in some food blogs lately, something I guess I am calling Food Blogging Ambivalence. The substance of each individual’s ambivalence is a little different, but seems to follow a similar pattern: the person has an idea of what a Good Food Blogger is supposed to do, but doesn’t want to do those things and ergo feels conflicted.
What if you don’t care about beautiful food photography, at least not doing it yourself? What if you don’t like to write recipes or restaurant reviews or every day or even every month? What if you sometimes feel crappy or angry or annoyed with the people in your life, can you write about that or are food bloggers supposed to exist in a soft-focus, rounded-edge world of floofy-poofy food-induced contentedness? What if you don’t want to or can’t cook everything from scratch or you don’t or can’t buy all organic/local/cruelty-free/non-GMO? What if you do and can cook everything from scratch or buy everything organic/local/cruelty-free/non-GMO because it’s something that’s important to you personally but are concerned people are going to think you are some kind of priggish food snob even if you’re aware it’s a choice you’re making and you’re not remotely judgmental of others? What if oh jesus there is a new food blog started every 2.5 seconds and you don’t want to read them all and leave comments? What if only your parents read YOUR blog?
I’m not going to cite specific examples, because I am not sure if any of the things I’ve read actually ask those questions directly. It’s more that I’ve come away lately with the sense that there is a bit of general feeling out there: “There is some way to be a Good Food Blogger and I don’t measure up to it.”
I’ve got my own version of Food Blogging Ambivalence. Namely: I have an idea that part of being a Good Food Blogger is being involved in a community. Reading other blogs in your subject matter, commenting, interacting. And I have had to face the fact that I don’t want to with this site.
I didn’t read food blogs when I decided I wanted to do one. I knew food blogging existed, but I had no idea about any of it. I just thought my trying to learn how to cook would finally give me enough of a robust subject matter to have something to write about.
Although there was about a year between deciding that and doing it, I still didn’t read any in the interim. I thought at the time it was because I was itchy to do my own and that it would make me itchier reading someone else’s when I didn’t have time to start.
But then I started my own, and I still didn’t read others very often. It was a task I had to assign to myself, something I did out of a sense of duty, not desire.
Sometimes it was a matter of taste. I was reading some popular food bloggers whose writing style, I finally had to admit, did not work for me. But even with the writers I did enjoy reading, I felt no natural pull towards food blogs, and again, only read when it occurred to me that’s what I should do.
It’s weird, because I like doing all the bloggy stuff for my other site, Fresh-Picked Seattle, which is, technically, also about food. I like reading the local blogs, I like interacting on Twitter, I’m happy to be a relatively active member of an online community for that site.
I think it’s because it’s not truly about cooking so much as it about interacting with people who are PHYSICALLY in the same community as me. Even if we haven’t met in real life, we’re talking about food in the context of shopping at the same stores, visiting the same farmers markets, trying the same restaurants, experiencing the same weather. It’s not about what I’m doing when I’m back in my kitchen.
I’ve realized that it’s not only the blogging. Cooking, for me, is not a community activity. Eating? Sure, but not the actual physical process of taking all the ingredients and turning them into something.
Cooking is a lot of different things, but that specifically – taking a bunch of stuff and turning it into some other stuff – is an act of creativity. My creative DNA, as Twyla Tharp calls it, is that of a writer. And a writer’s creativity is, 99% of the time, a solitary thing.
I can’t collaborate, I can’t improvise, I can’t integrate other people into my creative process. Not because I don’t want to or think it’s bad, it is simply not how my brain works.
As soon as someone else comes into the room, I want to socialize or chitchat or goof off. I cannot access the part of my brains that focuses and concentrates and “gets into the zone” and be present with other people.
I was alluding to this to my friend Carolyn. She said something to the effect – but you cook with me and Will (her husband) all the time. And it’s true, but most of the time, I’m happily sous cheffing for Will. I’m not problem solving or paying attention or coordinating, I’m only chopping what he tells me to chop. And, Will and Carolyn are the kinds of folks one feels so comfortable around that sometimes we do all get into our own zones and are doing our own thing and I don’t think any of us feel weird if we’re not constantly chatting.
In addition to that, since I am new to the world of cooking, my relationship with cooking is one of exploration. When I started reading other food blogs, I found myself having some kind of weird, territorial reaction. I would get annoyed with myself, thinking that I have a tendency to be a know-it-all, and thinking that this reaction came from some kind of need to “own” some information.
That character flaw is, in fact, thriving in my list of annoying traits, but I have also realized that isn’t what this is about.
Learning to cook has been like exploring some fascinating island. I’m there, hacking away at the vegetation, forging a trail, identifying new species, mapping my discovery.
Reading other food bloggers and tapping into the food blogging community, then, feels a bit like stumbling upon a resort on one side of the island, filled with people who’ve already crawled all over every inch of the terrain. It might be a perfectly nice resort, with perfectly nice people recreating on it, but I wasn’t in the mood for a civilized vacation. I have a machete! I have a canteen and a pith helmet! I do not want a fruity drink and a friendly chat, and I certainly don’t want to be told that “Oh yes, we’ve been taking a dip in that pool by the waterfall for years.”
Anyway, the end result of all of this has been a deep Food Blogging Ambivalence. If I’m not going to make any attempt to be part of a community, what is this for? And if I am a part of a community, will that just be a buzzkill because everything’s been done, tried, explored and written about?
That ambivalence has made me not extremely motivated to get back here very much. But it was an unexamined ambivalence before, a vague nameless “Why bother?” feeling, I hadn’t actually tried to ask why I had the feeling in the first place.
As with most things in life, a careful examination of a vague nagging feeling will usually not only clarify it, but also give you a clear path out of it if that’s what you’re looking for.
So it became clear that I hadn’t wanted to write here because a) I didn’t want to bother with all the community stuff and is there a justification for a site without readership and interaction? And b) it felt like I would just be Yet Another Food Blogger, doing nothing but walking over a well-documented path. And in identifying that, I also realized that both of those reasons depended on the same assumption: that how other people receive the work will either justify or not justify the work.
Once that underlying assumption was dragged out into the light, I realized it didn’t hold true for me any longer. Maybe a few years ago, maybe when I was lonelier or less sure of myself or maybe just bored in my own head, if Other People didn’t like or value or pay attention to what I do, it seemed like it – or I - didn’t have a right to exist.
But more and more lately, I am feeling my personal motivations turn from outward to inward. More and more, I do things because I want to do them, not because I think I should or because of other people’s opinion.
And so with this: I just like making a lot of food and then writing about it. I just like it. Maybe I’ll still make some attempts to get people to read this. But if not, it’s still a valuable exercise for me. I’m still learning to cook, and I’m always trying to be a better writer. Writing about cooking has helped me learn, and cooking has given me loads of things to write about. The more I do it, the better I’ll get at both.
And I need to eat to live, and I live to write, so even if I’m never going to be a Good Food Blogger, this is still a worthwhile exercise.



